King Solomon’s Online Data SgpCasino Agrees Sponsorship of Snooker’s Ronnie ‘The Rocket’ O’Sullivan
The UK’s top Online Casino, King Solomon’s (www.kscasino.com), has signed a new five-figure sponsorship package with the world’s top snooker player, Ronnie ‘The Rocket’ O’Sullivan. For the first time in snooker, branding is being allowed on the player’s arm, the most highly visible placement to date, (previously branding has been restricted to waistcoat breast pockets and lapels.) The sponsorship is a key platform on which King Solomon’s is launching its new live multi-player poker room (www.kspoker.com).
The sponsorship package will include O’Sullivan playing poker live at kspoker.com, giving consumers a unique chance to play against him. The package also secures King Solomon’s strong brand exposure at the Benson & Hedges Masters being held at Wembley from 2nd to 9th February. BBC2 TV will cover much of the event.
The activity will be supported by an exclusive promotion with talkSPORT 1089/1053am, the UK’s largest commercial sports station. Consumers will have the chance to win Ronnie’s own signed waistcoat, and meet him at the Irish Masters in Dublin as part of a VIP weekend in the city. Entry to the competition will be via a microsite at talkSPORT.net.
Dominic Mansour, Marketing Consultant for Data SgpKing Solomon’s said “Snooker has a great fit with our target market and Ronnie is the natural choice for us. Not only is he possibly the most talented player in the history of the game but he is also a great character that people can relate to. It’s great that card players will have the chance to play against Ronnie in the safe, secure and fun environment of on-line poker at King Solomon’s.”
The B&H; is shown on BBC2, attracting an average audience of over 1.5 million, peaking at nearly 3 million for the final. 2003 will be the last to be played due to the changing tobacco sponsorship legislation, bringing the 29 year life of the tournament to a close.
The sponsorship package was arranged by Dynamo Marketing as part of an ongoing campaign for King Solomon’s.
Online casino player “Skerr02” may have secured a place in online gambling history. Not only did Skerr02 join the fraternity of online winners who have won jackpots in excess of $100,000, but he may have added another term to the gamblers windy lexicon – Jackpot Shock.
What is Jackpot Shock? It is the emotive combination of bliss, exhilaration and astonishment that a gambler experiences when he or she wins a life-changing amount of money.
Skerr02 won his very first mega-jackpot ($128,237.72) playing Multi-Player Spice Island Poker at InterCasino just yesterday. And after getting the congratulatory email that InterCasino Manager Ryan Hartley has become synonymous with, Skerr02 wrote this back to Hartley.
“I am still in what must be Jackpot Shock!! I was looking for a new game at InterCasino and had decided to try Spice Island Poker. A few weeks into playing the game I knew I loved it, having enjoyed a few full houses, a flush and one four of a kind bonus hand – the payoffs promoted a win-win attitude for this kid.
When the Royal flush hit, I was the only one awake in my house. As the kingly hand registered that the $128,237.72 was a payoff of the best kind ever, it took only seconds for me to ensure that my sleepy family slept no more. I hooted and hollered in cheer of my good fortune.”
In his very first sentence back to Hartley, Skerr02 may have made a permanent contribution to gambling lingo if Ryan Hartley has his way. “We love the word Jackpot Shock so much that we are going to send it to the Merriam-Webster Dictionary along with a $1,000 grant if they include it in their next edition.” said Hartley in his most recent press interview.
Will Merriam-Webster make “Jackpot Shock” an official word in the English Language? Only time will tell, but if Merriam-Webster wants to keep atop of a fast changing world, it better consider that at InterCasino, Jackpot Shock is almost always the word of the days.